Sustainable Development of Tourist Destination on Example of Botevgrad Municipality

Desislava Alexova. PhD, International Business School, Bulgaria

The survey includes a study of the potential for sustainable tourist development of Botevgrad Municipality and the opportunities for destination planning and management. The main accents are focused on theoretical formulations as system methods for territorial development of tourist destination, implementation of European indicators and criteria for sustainable tourist development in local level and practical researches which includes proposals for tourist micro-regionalization of Botevgrad Municipality, tourist brand creation, improvement of administrative capacity and infrastructure, sustainable tourism products supply. The proposals are on the basis of the sustainable tourism potential of Botevgrad Municipality. Their aim is to contribute to the transformation an industrial municipality into an attractive tourist destination.

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